Choices Flooring Business Operating System
A complete business operating system built for 140+ Choices Flooring retailers across Australia. Designed to reduce errors, save time, and increase sales across the full retail workflow.
What We Built
System components
Choices operates on two deeply integrated systems: a Retail Store System used by each franchise location, and a Central Office System used by head office to manage products, marketing, finance, and operations across the entire network.
Retail Store System
The Retail Store System is the operational backbone of every Choices Flooring franchise. It handles the full customer journey from the first enquiry through quoting, ordering, purchasing, scheduling, installation, and invoicing. Store teams work in a single environment that connects sales, inventory, scheduling, and finance, so nothing falls through the cracks between showroom and job site.
Every store runs the same platform, but each franchise operates independently with its own customer records, inventory, suppliers, and financial integrations. The system is designed to support the complexity of flooring retail: multiple product types, custom installation rates, commercial projects, and tight coordination between sales staff, installers, and suppliers, without forcing stores into rigid workflows that don't match how the business actually works.
Customer Enquiries & CRM
Store teams can capture enquiries, sample checkouts, quotes, orders, and follow-ups in one customer record. The result is a sales pipeline that keeps context visible from first contact through repeat purchase.
Measures & MeasureSquare Integration
Measurement workflows connect showroom sales with accurate on-site dimensions and planning data. MeasureSquare integration helps staff turn floor plans into reliable material quantities, reducing rework before a quote is issued.
Quotes, Orders & Payments
Complex flooring quotes combine products, installation rates, other charges, discounts, and payments in a single workflow. Staff can move from estimate to confirmed order without re-keying details across separate systems.
Commercial Projects
The system supports larger commercial jobs with project quotes, progress claims, job templates, and corporate job tracking. Stores can manage long-running work with the same operational discipline as day-to-day retail sales.
Purchasing & Inventory Control
Purchase orders, receiving tickets, stock levels, inventory transfers, and bulk buys are managed from the store system. Managers can see what is on hand, what is incoming, and what needs ordering before stock issues become customer issues.
Scheduling, Delivery & Installation
Schedules, work orders, delivery tickets, installation work orders, and hourly charges connect sales commitments to field execution. Installers and store staff work from the same job information, helping each order reach completion smoothly.
Products & Installation Rates
Products, installation rates, other charges, suppliers, installers, price tickets, and sample orders are maintained in one operational catalogue. That gives stores consistent pricing inputs while still supporting the detail needed for local retail work.
MYOB & Finance Integrations
Customers, orders, payments, invoices, inventory, supplier invoices, installer invoices, and central billings flow through finance workflows and MYOB integrations. Stores avoid duplicated accounting effort while keeping operational and financial records aligned.
Central Office System
The Central Office System gives Choices Flooring head office the tools to govern a national franchise network. It manages the product catalogue, alliance partner relationships, marketing campaigns, corporate jobs, and finance controls that span across all 140+ stores. Where the Retail Store System focuses on individual customer transactions, the Central Office System focuses on network-wide coordination, compliance, and strategic operations.
Central office doesn't just monitor the network. It actively manages it. Product changes, bulk buys, marketing campaigns, corporate job templates, and finance processes are all initiated and tracked through the system. This gives the organisation a structured way to roll out changes, enforce standards, and maintain consistency across a geographically distributed franchise model, without relying on email chains, spreadsheets, or manual reconciliation.
Network Dashboard & Retail Stores
Head office can monitor the retail network from a central dashboard and manage store records, locations, and change requests. It gives the group a single source of truth for the businesses operating under the Choices brand.
Product Catalogue Governance
Products, change requests, new product requests, news bulletins, bulk buys, and sample ordering are coordinated centrally. This keeps the catalogue accurate across the network while still giving stores a structured way to request updates.
Alliance Partner Management
Alliance partners and their change requests are managed inside the same operating environment as products and stores. Central office can keep supplier relationships, product availability, and network communications aligned.
Marketing & CRM Campaigns
Campaigns, CRM customers, sample checkouts, quotes, orders, customer enquiries, and campaign calendars connect marketing activity to real retail outcomes. Head office can plan national campaigns while tracking how customer interest moves through the sales funnel.
Corporate Jobs
Corporate jobs, templates, insurance agencies, and commercial clients are managed centrally for work that spans beyond a single store. The platform supports repeatable job structures while preserving the detail required for complex client relationships.
Retail Development
Customer complaints and store benchmarking give head office visibility into service quality and store performance. The system turns operational feedback into measurable development activity across the franchise network.
Finance Controls
Central billings, credit claims, order authority, levies, and rebates are managed as formal finance processes. That gives the organisation stronger control over network-wide obligations, claims, and approvals.
Events, Imports & Exports
Event management, event calendars, product imports, and exports for colours, sell prices, and buy prices support large-scale operational updates. Central teams can coordinate network activity and distribute data changes without relying on ad hoc spreadsheets.